Celebrating 20 Years of Hybrid Leadership

Toyota Prius
Pho­to by Toy­ota

The first-generation Prius was launched in October 1997 as the world’s first mass-produced hybrid electric passenger vehicle.

Over the last 20 years, a lot has changed – from the way we com­mu­ni­cate and enter­tain our­selves to the way we see the world around us. Back in 1997, Toy­ota intro­duced the icon­ic Prius, a car that changed the way we dri­ve. It was the very first elec­tric car that didn’t need charg­ing thanks to the ground-break­ing inno­v­a­tive hybrid tech­nol­o­gy at its heart.
Today, 20 years lat­er, we con­tin­ue to inno­vate and evolve our hybrid elec­tric tech­nol­o­gy, which is now avail­able across the major­i­ty of our mod­el range and already enjoyed by over 11 mil­lion dri­vers around the globe.
To mark the 20th anniver­sary of our hybrid lead­er­ship, we pay homage to the icon­ic Toy­ota Prius, the car that sin­gle-hand­ed­ly start­ed the hybrid rev­o­lu­tion. Togeth­er with one of the world’s lead­ing astro­physi­cists, we gave Prius its very own place among the stars. Formed of 100 stars named after his­tor­i­cal, con­cept and cur­rent Toy­ota mod­els, the Prius Con­stel­la­tion can be seen from any­where in the north­ern hemi­sphere for gen­er­a­tions to come.


Joao Lamares

Editor in Chief at JLpress News
Fotógrafo profissional desde 1999, colaborou com diversas empresas, agencias de publicidade e gabinetes de imprensa.
Colaborou com o Blog Fashion Heroines como fashion phortographer.
É o fotógrafo oficial da Colorida Art Gallery.
Fundou a JLpress Sport News and Photo em abril de 2016 onde acumula os cargos de Diretor de conteúdos e fotógrafo.
Joao Lamares