Rallycross America: Buhl Sport Detroit and Champion® Team for Americas Rallycross Entry

Buhl Sport Detroit, Ford Fiesta.
Buhl Sport Detroit, Ford Fies­ta.

Alex Keyes to drive in Austin this weekend

DETROIT, (July 13, 2018) — Buhl Sport Detroit and the leg­endary Cham­pi­on® brand have joined forces to enter the Amer­i­c­as Ral­ly­cross (ARX) series.

Cham­pi­on, the icon­ic brand from Fed­er­al Mogul Motor­parts, is a lead­ing choice among auto­mo­tive enthu­si­asts. Today, the Cham­pi­on prod­uct line con­sists of light main­te­nance prod­ucts includ­ing auto­mo­tive fil­ters, wiper blades, bat­ter­ies and light­ing, in addi­tion to its well-known spark plugs.

Buhl Sport Detroit, a com­pa­ny cre­at­ed by broth­ers Rob­bie and Tom­my Buhl, have man­aged race teams and cor­po­rate acti­va­tion pro­grams for over 25 years. The team, head­ed by Detroit-based rac­er Rob­bie Buhl, will have the No. 4 Champion/Buhl Sport Ral­ly­cross entry in this weekend’s event at the Cir­cuit of The Amer­i­c­as (COTA), July 14 in Austin, Texas, with Alex Keyes dri­ving.

The Cham­pi­on ‘bow tie’ has been one of the auto­mo­tive industry’s most rec­og­nized and trust­ed brands for over 110 years, and remains a mark of excel­lence for tech­ni­cians, rac­ers and con­sumers world­wide,” said Michael Proud, Vice Pres­i­dent, Glob­al Mar­ket­ing, Fed­er­al-Mogul Motor­parts. “Form­ing a per­for­mance rela­tion­ship with Buhl Sport Detroit was a nat­ur­al for us, as they are based in Detroit and have a rac­ing his­to­ry that speaks for itself. The brief ARX sea­son will be an oppor­tu­ni­ty for us to be a part of this new series to get our brand in front of the pro­gres­sive young dig­i­tal audi­ence that enjoys ral­ly­cross rac­ing.”

We are excit­ed to get back on the track,” added team own­er Rob­bie Buhl. “Com­bin­ing our effort with a brand like Cham­pi­on brings a lot of respon­si­bil­i­ty, and we are ready to deliv­er. We have enlist­ed a proven ral­ly­cross win­ner in Alex Keyes to dri­ve the car this sea­son and are look­ing for­ward to run­ning at the front.”

Keyes is a native of Michi­gan, grow­ing up in Brighton just north­west of Detroit. He now resides in Sacra­men­to, Cal­i­for­nia.

It was a great day when Rob­bie called me about this oppor­tu­ni­ty,” Keyes said. “I’ve known Rob­bie for a few years through the rac­ing cir­cuit, and when you com­bine his pro­fes­sion­al­ism with the Cham­pi­on brand, it is the com­plete pack­age. This will be my fourth year in Ral­ly­cross; I’ve had 10 poles, eight podi­ums, and five wins over the last three sea­sons. We are going to be push­ing for the top spot in the first ever North Amer­i­can ARX race this week­end!”

Cir­cuit of the Amer­i­c­as in Austin will host the Amer­i­c­as Ral­ly­cross series this week­end, Sat­ur­day, July 14. The recent­ly com­plet­ed per­ma­nent ral­ly­cross track runs between Turns 12–15 of the Grand Prix track, with the sur­round­ing grand­stands mak­ing for an awe­some sta­di­um feel with fan­tas­tic view­ing of the cir­cuit.

ARX 2018 race sched­ule: Austin, TX, at Cir­cuit of the Amer­i­c­as on July 14; Trois Riv­ieres, Que­bec, Cana­da August 4–5; return to Austin at COTA, Sep­tem­ber 29–30.

Buhl Sport Detroit

Buhl Sport Detroit is an expe­ri­en­tial mar­ket­ing com­pa­ny whose mis­sion is to pro­duce the ulti­mate motor­sport client expe­ri­ences. Shed­ding the nation­al spot­light on our great city of Detroit through a vari­ety of out­lets, includ­ing a pro­fes­sion­al race team, teen dri­ving pro­gram, and pub­lic and pri­vate events. Buhl Sport’s cor­po­rate head­quar­ters are locat­ed in The Fac­to­ry at Cork­town. More infor­ma­tion www.BuhlSport.com.


Fed­er­al-Mogul Hold­ings LLC is a lead­ing glob­al sup­pli­er of prod­ucts and ser­vices to the world’s man­u­fac­tur­ers and ser­vicers of vehi­cles and equip­ment in the auto­mo­tive, light, medi­um and heavy-duty com­mer­cial, marine, rail, aero­space, pow­er gen­er­a­tion and indus­tri­al mar­kets. The company’s prod­ucts and ser­vices enable improved fuel econ­o­my, reduced emis­sions and enhanced vehi­cle safe­ty.

Fed­er­al-Mogul oper­ates two inde­pen­dent busi­ness divi­sions, each with a chief exec­u­tive offi­cer report­ing to Federal-Mogul’s Board of Direc­tors.

Fed­er­al-Mogul Pow­er­train designs and man­u­fac­tures orig­i­nal equip­ment pow­er­train com­po­nents and sys­tems pro­tec­tion prod­ucts for auto­mo­tive, heavy-duty, indus­tri­al and trans­port appli­ca­tions.

Fed­er­al-Mogul Motor­parts sells and dis­trib­utes a broad port­fo­lio of prod­ucts through more than 20 of the world’s most rec­og­nized brands in the glob­al vehi­cle after­mar­ket, while also serv­ing orig­i­nal equip­ment vehi­cle man­u­fac­tur­ers with prod­ucts includ­ing brak­ing, wipers and a range of chas­sis com­po­nents.

The company’s after­mar­ket brands include ANCO® wiper blades; Beck/Arnley® pre­mi­um OE qual­i­ty parts and flu­ids; BERU®* igni­tion sys­tems; Cham­pi­on® light­ing, spark plugs, wipers and fil­ters; Inter­fil® fil­ters; AE®, Fel-Pro®, FP Diesel®, Goet­ze®, Gly­co®, Nüral®, Payen® and Sealed Pow­er® engine prod­ucts; MOOG® chas­sis com­po­nents; and Fer­o­do®, Jurid® and Wag­n­er® brake prod­ucts and light­ing.

Fed­er­al-Mogul was found­ed in Detroit in 1899 and main­tains its world­wide head­quar­ters in South­field, Michi­gan. The Com­pa­ny has near­ly 55,000 employ­ees in 24 coun­tries. For more infor­ma­tion, please vis­it www.federalmogul.com.

Americas Rallycross (ARX)

Estab­lished in 2018, Amer­i­c­as Ral­ly­cross (ARX) marks a new begin­ning for the sport of ral­ly­cross for the Amer­i­c­as. Races and view­er friend­ly asphalt and dirt cir­cuits with 600 brake horse­pow­er pro­duc­tion-based race­cars makes for excit­ing rac­ing and enter­tain­ment that is per­fect­ly suit­ed to the way we enjoy sports today. IMG, the glob­al sports and enter­tain­ment agency is the pro­mot­er and com­mer­cial rights hold­er of the series. More infor­ma­tion vis­it www.arxrallycross.com.

Twit­ter: @Championparts; @BuhlSport; @alexkeyez;
Cham­pi­on Parts; Buhl Sport; Alex Keyes Rac­ing;
Insta­gram: @Championparts; @BuhlSport; @AlexKeyez 
: Federalmogul.com; BuhlSport.com; AlexKeyesRacing.com


Joao Lamares

Editor in Chief at JLpress News
Fotógrafo profissional desde 1999, colaborou com diversas empresas, agencias de publicidade e gabinetes de imprensa.
Colaborou com o Blog Fashion Heroines como fashion phortographer.
É o fotógrafo oficial da Colorida Art Gallery.
Fundou a JLpress Sport News and Photo em abril de 2016 onde acumula os cargos de Diretor de conteúdos e fotógrafo.
Joao Lamares