Audi designs first concept car for an animated film

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Audi debuts RSQ e-tron for Twen­ti­eth Cen­tu­ry Fox Film’s Spies in Dis­guise

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RSQ e-tron, an exclu­sive­ly vir­tu­al con­cept car, is elec­tric and ful­ly auto­mat­ed

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Audi to pro­duce addi­tion­al Spies in Dis­guise con­tent in 2019

Audi brings futur­is­tic design and mobil­i­ty to the big screen for the first time with the Audi RSQ e-tron, a fic­tion­al, vir­tu­al per­for­mance con­cept car cre­at­ed for Twen­ti­eth Cen­tu­ry Fox’s ani­mat­ed film Spies in Dis­guise. The full-bat­tery elec­tric mod­el, cre­at­ed by Audi Design in coop­er­a­tion with Blue Sky Stu­dios, com­bines auto­mat­ed dri­ving with arti­fi­cial intel­li­gence and trans­for­ma­tion­al tech­nol­o­gy. The RSQ e-tron will be dri­ven by super-spy Lance Ster­ling, voiced by Will Smith, and appears in the film’s trail­er live today. The ani­mat­ed fam­i­ly film will be released in cin­e­mas in Sep­tem­ber 2019. Link to trail­er: Fox.co/SpiesInDisguiseTrailer

With a holo­gram speedome­ter, elec­tric mobil­i­ty and ful­ly auto­mat­ed dri­ving tech­nol­o­gy, the two-seater con­cept car embod­ies the vision­ary design lan­guage of the brand. In the movie, super-agent Lance Ster­ling needs a per­for­mance car that will com­ple­ment his prowess: Along with equip­ment fea­tures such as a ful­ly auto­mat­ed dri­ving mode and oth­er Audi assis­tance sys­tems, the con­cept car has spe­cial fea­tures for secret agents.

 “Audi takes a dig­i­tal, for­ward-look­ing approach to the design process, both in devel­op­ing fic­tion­al con­tent and in the pro­duc­tion mod­el­ing stu­dio,” com­ment­ed Frank Rim­ili, head of Exte­ri­or Design Stu­dio 3 at AUDI AG. “At Audi Design, we com­bine state-of-the-art dig­i­tal visu­al­iza­tion tech­niques with hand­made pre­ci­sion. These process­es enable us to imple­ment futur­is­tic design ideas with the same pre­ci­sion in the devel­op­ment of a fic­tion­al vir­tu­al con­cept vehi­cle such as the RSQ e-tron.”

The Audi RSQ e-tron is build­ing aware­ness for e-tron full-elec­tric mobil­i­ty as part of the Audi brand sto­ry: “An inter­na­tion­al espi­onage sto­ry with future tech­nolo­gies that can save the world is the per­fect match for the Audi brand” says Gio­van­ni Per­osi­no, Vice Pres­i­dent of Mar­ket­ing Com­mu­ni­ca­tion at AUDI AG. “Sim­i­lar to our cars, fun, inno­va­tion and per­for­mance are key ele­ments of the sto­ry­line.”

Audi and Fox have been great col­lab­o­ra­tors over the years and we’re thrilled to evolve our rela­tion­ship, bring­ing Audi into the world of ani­ma­tion for the first time. This project was the per­fect oppor­tu­ni­ty to high­light Audi’s e-tron tech­nol­o­gy and give our intre­pid spy, Lance Ster­ling, his own sig­na­ture spy mobile”, said Erin Williams, Vice Pres­i­dent, Mar­ket­ing Part­ner­ships for Twen­ti­eth Cen­tu­ry Fox Film.

Audi will col­lab­o­rate with Twen­ti­eth Cen­tu­ry Fox and Blue Sky Stu­dios to pro­duce an addi­tion­al cus­tom ani­mat­ed con­tent piece in 2019, fea­tur­ing Lance Ster­ling and sci­en­tist Wal­ter Beck­ett, voiced by actor Tom Hol­land.

ABOUT SPIES IN DISGUISE
Super spy Lance Ster­ling (Will Smith) and sci­en­tist Wal­ter Beck­ett (Tom Hol­land) are almost exact oppo­sites. Lance is smooth, suave and debonair. Wal­ter is… not. But what Wal­ter lacks in social skills he makes up for in smarts and inven­tion, cre­at­ing the awe­some gad­gets Lance uses on his epic mis­sions. But when events take an unex­pect­ed turn, Wal­ter and Lance sud­den­ly have to rely on each oth­er in a whole new way. And if this odd cou­ple can’t learn to work as a team, the whole world is in per­il. SPIES IN DISGUISE is an ani­mat­ed com­e­dy set in the high-octane globe-trot­ting world of inter­na­tion­al espi­onage.

ABOUT TWENTIETH CENTURY FOX FILMS
One of the world’s largest pro­duc­ers and dis­trib­u­tors of motion pic­tures, Twen­ti­eth Cen­tu­ry Fox Film pro­duces, acquires and dis­trib­utes motion pic­tures through­out the world. These motion pic­tures are pro­duced or acquired by the fol­low­ing units of Twen­ti­eth Cen­tu­ry Fox Film: Twen­ti­eth Cen­tu­ry Fox, Fox 2000 Pic­tures, Fox Search­light Pic­tures, Twen­ti­eth Cen­tu­ry Fox Ani­ma­tion and Fox Fam­i­ly.

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